Archive for June, 2009

NEW – The Small Business Strategic Toolbox

June 29, 2009

It’s here! Yes, The Small Business Strategic Toolbox was launched and went live on Friday!

This programme has been written for all the small business owners out there that know they need to re-invent themselves and start looking at their entire business differently.

If you are finding “business as usual” no longer gives you the returns you’re looking for, or needing, then you need to go through this strategic programme to evaluate the opportunities and niches where you can carve yourself a sustainable place in the minds of your consumers, against increasingly stiff competition.

This vital addition to The Small Business Toolbox stable covers the key areas of:

Vision & Values: Where do you want to take your business? Before embarking on any change process you need to have a clear picture of the new destination. You wouldn’t jump in your car and decide to go on a three week holiday without knowing where you are heading to, so why do that in business? By giving careful thought to where you want your business to take you the remainder of the strategy suddenly has purpose and direction.

Stop, Start, Continue: In order to change course what needs to be cut out, begun or continued? There is no doubt that every human only has 24 hours a day to make things happen ( well, 10-12 if you are a business owner who knows that recharging your own batteries is critical! ) In order to change what you get, you have to change what you do. This Stop, Start, Continue exercise is a fantastic tool for you to use to refocus your entire team on what must be done to change the results you get.

Critical Success Factors (CSF): A dive into the key business areas to assess effectiveness. Have you ever looked at the key pillars of your business? The modules in the CSF series cover all the key elements that need to work together for you to really be effective. These are: Finance; HR; Marketing; Sales; Internal Systems and Processes. Without alignment and clear objectives in each of these key areas your business will not be balanced correctly to achieve effective results.

Prioritisation and Action Plans: Putting the strategy into action. No plan can be effective if it is not implemented and monitored against pre-determined outcomes. However, this is the part where most businesses fall down. The strategies are brilliant, in theory, but in practice everyone keeps doing the same thing they did before, which means you, the business owner, keeps getting the same results! You don’t want that so you need a structure for driving change within your company. The modules in these sections will assist you to commit to action plans that will take you places.

There is no doubt that a sound business strategy is critical. If you are working the same now as you did 12 months ago you’re playing a dangerous game!

You need to re-strategise how you do what you do if you have any hope of coming out of these times in a position to capitalise on the upturn, when it comes.

Don’t wait until it’s too late. Go to www.thesmallbusinessstrategictoolbox.com now and start putting the plans in place to ensure sustainability in the future.