Writing Sales Letters that Work
Developing effective sales letters, whether they’re going to be sent through the post or by email are one of the most effective and inexpensive ways you can get your message out there.
One of the benefits is that you can tailor it so that the recipient feels that it’s been personally written and that you have taken the time and trouble to talk directly to them.
In order to get your creativity fired up why not try some of these tried and tested methods for developing sales letters that really work.
Tell a story that connects with your customers
By drafting copy that your target market can instantly connect with you will not only be able to share with them some of the benefits of dealing with you but also illustrate to them that you understand the challenges and frustrations they’re facing.
Example: ‘”When I started my own small business the biggest problem I faced was how to market effectively on a shoestring. I was scared to try things that could turn into expensive mistakes and was paralysed to the point where I did nothing. You see I’m not a natural marketer but I’m really good at cutting hair! Then I purchased The Small Business Marketing Toolbox and I suddenly understood that there was a lot I could do that didn’t cost anything at all. Now I have the peace of mind of knowing I can focus on my real job and find and keep customers at the same time!”
Copy written in story-line format has the greatest appeal. By sharing a short story that connects with the reader’s situation, you are empathizing with them and they feel an automatic sense of alignment to you and your product. Don’t be scared to use long copy where you draw out your story for added effect. People WILL read long copy… IF they find it really interesting.
