<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>The Small Business Toolbox Blog</title>
	<atom:link href="http://blog.thesmallbusinesstoolbox.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.thesmallbusinesstoolbox.com</link>
	<description>Blogging to Help Make Small Businesses Better</description>
	<lastBuildDate>Thu, 11 Mar 2010 10:27:53 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='blog.thesmallbusinesstoolbox.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/ce0706b910cf91bf6076d026012da5ca?s=96&#038;d=http://s2.wp.com/i/buttonw-com.png</url>
		<title>The Small Business Toolbox Blog</title>
		<link>http://blog.thesmallbusinesstoolbox.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://blog.thesmallbusinesstoolbox.com/osd.xml" title="The Small Business Toolbox Blog" />
	<atom:link rel='hub' href='http://blog.thesmallbusinesstoolbox.com/?pushpress=hub'/>
		<item>
		<title>Strategy the Nuts and Bolts</title>
		<link>http://blog.thesmallbusinesstoolbox.com/2010/03/11/strategy-the-nuts-and-bolts/</link>
		<comments>http://blog.thesmallbusinesstoolbox.com/2010/03/11/strategy-the-nuts-and-bolts/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 10:27:53 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[cost effective]]></category>
		<category><![CDATA[momentum]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[sense of identity]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[unique selling potential]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=180</guid>
		<description><![CDATA[A small business with a strong sense of identity, knows who it is and where it is headed. 
Its strategy may be a simple matter of &#8220;nuts and bolts&#8221;, so simple it can be written on a serviette or the classic &#8220;back of a cigarette box&#8221;. 
Yet without this basic strategic framework any small business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thesmallbusinesstoolbox.com&blog=5360668&post=180&subd=thesmallbusinesstoolbox&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.thesmallbusinesstoolbox.com/2010/03/11/strategy-the-nuts-and-bolts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>The &#8216;NO&#8217; Strategy</title>
		<link>http://blog.thesmallbusinesstoolbox.com/2010/03/09/the-no-strategy/</link>
		<comments>http://blog.thesmallbusinesstoolbox.com/2010/03/09/the-no-strategy/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 09:22:07 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[default response]]></category>
		<category><![CDATA[team player]]></category>
		<category><![CDATA[agendas]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[spin-off]]></category>
		<category><![CDATA[refusal]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=178</guid>
		<description><![CDATA[THE ‘NO’ STRATEGY
We have all met someone in life whose default response to requests is a flat and unemotionally delivered no. 
We often think of these people as having disagreeable personalities with little interest in voluntarily assisting other, be it individuals, communities or charity projects. 
If you are a good team player who would normally [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thesmallbusinesstoolbox.com&blog=5360668&post=178&subd=thesmallbusinesstoolbox&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.thesmallbusinesstoolbox.com/2010/03/09/the-no-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Goals in Strategy</title>
		<link>http://blog.thesmallbusinesstoolbox.com/2010/02/23/goals-in-strategy/</link>
		<comments>http://blog.thesmallbusinesstoolbox.com/2010/02/23/goals-in-strategy/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 07:23:09 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[inspire]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[profitablility]]></category>
		<category><![CDATA[rewards]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=176</guid>
		<description><![CDATA[Goal setting is a necessary and critical aspect of any strategic plan and developing your strategic plan is a process that requires both introspection and vision. Setting goals is the bridge between dreams and reality and they must be tangible and realistic to avoid frustration and disappointment.
Simple goals are definitive and historically elicit a better [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thesmallbusinesstoolbox.com&blog=5360668&post=176&subd=thesmallbusinesstoolbox&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.thesmallbusinesstoolbox.com/2010/02/23/goals-in-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Initiating a Strategic Plan</title>
		<link>http://blog.thesmallbusinesstoolbox.com/2010/02/16/initiating-a-strategic-plan/</link>
		<comments>http://blog.thesmallbusinesstoolbox.com/2010/02/16/initiating-a-strategic-plan/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 10:45:56 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[strategic plan]]></category>
		<category><![CDATA[strategy documents]]></category>
		<category><![CDATA[strategizing]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[changes]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=174</guid>
		<description><![CDATA[We recently shared with you a mindset that may be useful when developing your strategic plan and on a more serious note we’d like you to consider why devoting time and energy to this exercise is one of the single most productive things you could do today to make a difference in your business. 
Often [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thesmallbusinesstoolbox.com&blog=5360668&post=174&subd=thesmallbusinesstoolbox&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.thesmallbusinesstoolbox.com/2010/02/16/initiating-a-strategic-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>February Financial Year-End?</title>
		<link>http://blog.thesmallbusinesstoolbox.com/2010/02/10/february-financial-year-end/</link>
		<comments>http://blog.thesmallbusinesstoolbox.com/2010/02/10/february-financial-year-end/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 10:39:09 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Running a Small Business]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[targets]]></category>
		<category><![CDATA[optimism]]></category>
		<category><![CDATA[financial year end]]></category>
		<category><![CDATA[achievements]]></category>
		<category><![CDATA[stepping stones]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[business guidelines]]></category>
		<category><![CDATA[profits]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=172</guid>
		<description><![CDATA[February is a fabulous month with signposts along the path reminding us to live better and love more. With summer now well and truly upon us we can all look to the sunshine and warm days to find optimism all around us. Isn’t it time to steal your share?
For many February also brings in a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thesmallbusinesstoolbox.com&blog=5360668&post=172&subd=thesmallbusinesstoolbox&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.thesmallbusinesstoolbox.com/2010/02/10/february-financial-year-end/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Sponsorship as a Marketing Tool</title>
		<link>http://blog.thesmallbusinesstoolbox.com/2010/01/26/sponsorship-as-a-marketing-tool/</link>
		<comments>http://blog.thesmallbusinesstoolbox.com/2010/01/26/sponsorship-as-a-marketing-tool/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 09:30:00 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[board of directors]]></category>
		<category><![CDATA[business charters]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[cost effective]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mission statements]]></category>
		<category><![CDATA[multi-pronged marketing campaign]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social responsibility programmes]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=169</guid>
		<description><![CDATA[In small business today South Africa still presents itself as a land of opportunity for those with the energy and vision to overcome the challenges.
We have a dynamic and growing middle income market to tap into, we have wide open spaces and a climate that lends itself to many and varied businesses and we have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thesmallbusinesstoolbox.com&blog=5360668&post=169&subd=thesmallbusinesstoolbox&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.thesmallbusinesstoolbox.com/2010/01/26/sponsorship-as-a-marketing-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Guerilla Marketing – Is it Good?</title>
		<link>http://blog.thesmallbusinesstoolbox.com/2009/12/23/guerilla-marketing-%e2%80%93-is-it-good/</link>
		<comments>http://blog.thesmallbusinesstoolbox.com/2009/12/23/guerilla-marketing-%e2%80%93-is-it-good/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 06:49:32 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[Guerilla Martketing]]></category>
		<category><![CDATA[unorthodox]]></category>
		<category><![CDATA[unexpected]]></category>
		<category><![CDATA[compete]]></category>
		<category><![CDATA[tactics]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=167</guid>
		<description><![CDATA[Guerilla marketing got its name from guerrilla warfare because they both use unorthodox and unexpected strategies to achieve their objectives.
Usually guerilla marketing uses quick, flexible techniques to compensate and compete against their larger budget competitors, who they can’t outspend in order to create noise in the market place.
The term guerilla marketing came into existence by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thesmallbusinesstoolbox.com&blog=5360668&post=167&subd=thesmallbusinesstoolbox&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.thesmallbusinesstoolbox.com/2009/12/23/guerilla-marketing-%e2%80%93-is-it-good/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Consistency &#8211; How Important is it in the Marketing Message?</title>
		<link>http://blog.thesmallbusinesstoolbox.com/2009/12/15/consistency-is-it-important-in-the-marketing-message/</link>
		<comments>http://blog.thesmallbusinesstoolbox.com/2009/12/15/consistency-is-it-important-in-the-marketing-message/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 09:41:59 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[marketing message]]></category>
		<category><![CDATA[personalities]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[consistent service]]></category>
		<category><![CDATA[uniformed]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=164</guid>
		<description><![CDATA[One of the most important aspects of your marketing is determining what your brands stands for and what your marketing message should be. Take a look at any successful franchise to see the benefit of consistency of message.
KFC and Nando’s are both successful even though their brands stand for vastly different things, however, both of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thesmallbusinesstoolbox.com&blog=5360668&post=164&subd=thesmallbusinesstoolbox&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.thesmallbusinesstoolbox.com/2009/12/15/consistency-is-it-important-in-the-marketing-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>Eric Parker will be here in 2010</title>
		<link>http://blog.thesmallbusinesstoolbox.com/2009/12/04/eric-parker-will-be-here-in-2010/</link>
		<comments>http://blog.thesmallbusinesstoolbox.com/2009/12/04/eric-parker-will-be-here-in-2010/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 09:50:05 +0000</pubDate>
		<dc:creator>Dianne</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Eric Parker]]></category>
		<category><![CDATA[pocket books]]></category>
		<category><![CDATA[grow business]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=161</guid>
		<description><![CDATA[The Small Business Toolbox is pleased to announce that we will be working closely with FrontRunner Publishing and Eric Parker to bring you the ability to purchase electronic copies of Eric’s famous “Be A Winner” series of business pocket books.
With titles like How to Buy a Small Business; How to Raise Finance for Your Business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thesmallbusinesstoolbox.com&blog=5360668&post=161&subd=thesmallbusinesstoolbox&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.thesmallbusinesstoolbox.com/2009/12/04/eric-parker-will-be-here-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ef2bb96913cd5a26d72fadf2c571f75e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Dianne</media:title>
		</media:content>
	</item>
		<item>
		<title>CAN YOUR BUSINESS AFFORD NOT TO?</title>
		<link>http://blog.thesmallbusinesstoolbox.com/2009/11/26/can-your-business-afford-not-to/</link>
		<comments>http://blog.thesmallbusinesstoolbox.com/2009/11/26/can-your-business-afford-not-to/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 06:43:30 +0000</pubDate>
		<dc:creator>brianfindlay</dc:creator>
				<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Small Business Websites]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[marketing activities]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[optimal results]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[activities]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[brutal honesty]]></category>
		<category><![CDATA[crunch]]></category>
		<category><![CDATA[commitment]]></category>

		<guid isPermaLink="false">http://blog.thesmallbusinesstoolbox.com/?p=159</guid>
		<description><![CDATA[I have just left a client who has been trying to establish a business which uses a whole range of marketing activities including a fairly significant Internet marketing effort. Whilst many of the other marketing activities were showing reasonable results and he was able to evaluate them using clearly defined criteria, his Internet marketing activities seemed to be producing little or no return.
He [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thesmallbusinesstoolbox.com&blog=5360668&post=159&subd=thesmallbusinesstoolbox&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.thesmallbusinesstoolbox.com/2009/11/26/can-your-business-afford-not-to/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f1ce8ed049e48f3d47d13ae89beef87b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">brianfindlay</media:title>
		</media:content>
	</item>
	</channel>
</rss>